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Foundation and Benenden spread the message

23rd November 2018

‘Doing good, does you good’ is the message from the fifth annual schools outreach programme.

Targeted at primary schools, as a joint collaboration between York City Football Club's Foundation and club sponsors Benenden Health, the programme - entitled 'Where’s Your Head At' - focuses on promoting awareness of social and emotional wellbeing and positive mental health.

The sessions aim to ensure children feel confident enough to discuss their emotions. As well as being informative, the longer term focus for the young people is spreading good cheer with simple good deeds and acts of kindness in their communities, putting other people’s needs before their own.

Evidence shows that helping others is beneficial and has a positive effect on our own mental health and wellbeing as well as improving mood, self-esteem and happiness.

As part of Benenden Health’s vision, ‘Together we improve the nation’s health’ the organisation educates its members on the importance of leading a healthy lifestyle in many formats.

The schools' outreach project has become a vital strand in their annual corporate social responsibility (CSR) calendar which has benefitted over 10,000 children across North Yorkshire since 2014 with topics covering healthy eating, anti-bullying, sugar free, and the importance of sleep as part of a healthy life.

Paula Stainton, Foundation Manager said: “The ‘Where’s Your Head At’ workshops are designed to raise awareness of mental health and wellbeing amongst Key Stage 2 children in the school setting.

"It will provide them with the skills, coping strategies, and resilience to prevent poor mental health through specifically designed interactive classroom-based sessions and physical activities.

"Modern life is stressful and can impact on mental health so implementing strategies for protecting children from stress and helping them learn to cope with change is an extremely positive influence on their young lives and prepares them for transitions to come.”

“Everything we deliver as a Foundation is about having a positive impact on the lives of the people we work with within our community," Paula added. "These workshops are very exciting as they not only affect the young people we will work with but also the lives of their families, loved ones, neighbours and communities with the good deeds initiative.

"We cannot wait to see what amazing tasks the young people do and feature their amazing deeds on our social media channels throughout the three month programme.”

Nicola Taylor, CSR and Engagement Co-ordinator at Benenden Health said: “It’s very important for children of this age to get an understanding of health and wellbeing issues – for both mind and body - to help set them up with the tools for a healthy life.

"We hope the workshops and the competition will enable them to see the importance of good deeds and carry this forward in their everyday lives."

Any schools wishing to take up the offer of these free workshops for Autumn term should contact the Foundation Office on 01904 559508 or email


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