We are delighted to welcome menswear brand Luke 1977 as a new club partner for the 2025/26 season.
Luke 1977 is a British menswear brand started in 2001, with its grassroots in football that now resonates globally. Luke 1977 has a store in the Designer Outlet in York as well as a big on-line presence which can be viewed here: LUKE 1977 I Designer British Menswear I Official UK Online Store – Luke1977.
As part of the partnership, Luke 1977 will be providing the squad signed match balls, which are gifted by the Man of the Match to each matchday ball sponsor at our home games.
They will also be visible around the ground on our pitch side boards and big screen. They will also be providing their limited edition Luke1977 lion for various sponsor and supporter giveaways throughout the season.
Business Development Officer Pete Sutton said, “We are excited to be associated with such a well-known menswear brand and by what Luke 1977 can bring to the table as a club partner. We are already talking to them about some exciting supporter activations across the season.”
There will be more news to follow on how the Luke 1977 partnership will be activated and how fans can get involved.